How often are we out and about with our children and suddenly they want to be carried – but a bulky carrier isn't handy? That's exactly why we developed free on shoulders : a compact, lightweight carrying system that's quick to put on and perfect for on the go.

The idea arose from everyday family life: After the birth of our daughter, we were looking for a simple solution – and when we couldn't find one, we developed one ourselves. Thus, what started as a kitchen table idea became an innovative product for families that has now delighted many.

Our daughter was part of the development from the very beginning and diligently participated in testing – she even participated in the pitch on the startup show "2 Minutes 2 Million" on PULS 4. And yes – we got a deal! With none other than the renowned omnichannel retailer Tchibo .

Today, we are delighted that families throughout Austria (and beyond) can benefit from free on shoulders – a baby carrier created with love and real experience.